The marketing of products or services using internet or other digital technologies, also by any other digital medium such as mobile phones, display advertising is known as Digital Marketing. The development of digital marketing has changed the way technology is used for marketing by various brands and businesses. Now a days, people use digital devices instead of physical shops, since increasing incorporation of digital platforms into everyday life and marketing plans, making the digital marketing campaigns more efficient and pervasive.
Being a marketer, why should we have to pursue something as difficult as learning how to program–especially when most of our time is already wrapped up in meetings, writing new copy, optimizing current campaigns…not to mention the life outside of work? Like any good marketer, we want to understand the ROI of investing our time, so we might be asking ourself “What’s in it for me?”, as learning how to program is very daunting.
Search Engine Optimization, Search Engine Marketing, Content Marketing, Social Media Marketing, Pay-per-click advertising, Affiliate Marketing and Email Marketing are some of the big categories of digital marketing. A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are. Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead to a selective audience.
Businesses can create competitive advantage through various means, by using internet platforms. Many business firms use social media as its main tool to create a channel of information in order to reach the maximum potential of digital marketing. Through this business a system can be created in which they are able to pinpoint behavioural patterns of clients and feedback on their needs.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance. Social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image.
Since digital marketing is dependent on ever-evolving and fast-changing technology, the development and strategies of digital marketing should also provide the same features. The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by.
The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organisation. This is due to digital marketing being able to reach vast numbers of potential consumers at one time. Another advantage of digital marketing is that consumers are exposed to the brand and the product that is being advertised directly. To clarify the advertisement is easy to access as well it can be accessed any time any place.